EMPOWERING LOTTERIES AROUND THE GLOBE
HOW IT WORKS
Paymaxs is paving the way for the future of the lottery industry by turning every mobile device into a virtual gaming machine where consumers can play, buy and win real prizes. Consumers can play and win cash without paying any money through one of its free games.
Paymaxs deliver new customer experience and increase satisfaction by analyzing, segmenting and personalizing customer offerings with a tailored look and feel.
Players are not required to purchase an instant ticket to engage with the Extended Play Games app. Instead, digital players can engage with the lottery for chances to win instant ticket coupons – MUST BE USED AT RETAIL.
FROM THE PRESS
NYL EXTENDED PLAY
The third and fourth games, which flipped the strategy to digital-to-retail, are IGT licensed properties with the digital platform powered by PayMaxs. With each iteration, the digital features are more exciting and innovative. The PayMaxs platform is flexible and the developers are incredibly creative and responsive, which is needed to support our Launch-Measure-Pivot approach to keeping things interesting and fresh.”